I think we have to allow for the possibility--within this new NIL world--that there might actually be some players to whom a college degree is a major ambition. Up to now, the allure of NBA money vs poverty in the NCAA made it a simple choice for many: NBA now, college maybe later.
But now, NIL opens up the option of going ahead and getting your college degree in 3-3 1/2 yrs while you're bringing in some serious coin, enjoying the time of your life being in college before taking on the NBA grind.
I gotta wonder if Melo might not have stayed for another couple of yrs at Syracuse if he could have returned 1 or 2 more yrs as a sensational college basketball celebrity, making less $ than an NBA contract, but still pulling down several hundred thousand $$ per yr while in college.
Of course, I'm not sure Melo was ever that interested in a college degree, but he really did enjoy his world at Syracuse for that year, so...
I only mention this because I read reports earlier that the academic programs at the colleges JJ was considering were important to him, and I can't imagine why it would have been so unless he really would like to get a college degree.
IF SO, then maybe, just maybe, he'd be one of those who'd consider these new possibilities, the new packages of opportunities that are becoming available.
Sure, it seems simple: if Maximizing Earnings trumps all other considerations, then the college option is tossed aside.
BUT if you are already enjoying considerable wealth while you're in college and you really want to get that degree (and you're really enjoying the whole college scene) then clearly the opportunity cost of staying in college is now a lot less stark than it used to be...for some...