No offense, but you are way overestimating their pull. It took TCU over 10 years of winning consistently before anyone really cared. SMU has probably lost June Jones to Arizona State, and the only time they were relevant was when they were cheating. Houston had a brief moment of success back in the SWC under Pardee, but they were still behind A&M, UT, the Oilers , the Astros and the Rockets. No one in Dallas cares about SMU either. It's a pro town first and foremost with the Cowboys, Rangers, Mavericks and Stars. Then the college news is always dominated by A&M & UT. I've been down here over 20 years now. I don't see things changing anytime soon.