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Interesting. I didn't realize the school couldn't be involved. Any idea how these deals are made? It's not like the athlete has a manager or agent. Do they just contact the player directly ?
some contact the athlete directly. But also the athletes are being taught/shown/guided in how to market themselves, how to make a brand and how to increase their social media influence. But make no mistake, some schools are using NIL as a recruiting tool (illegal) and getting deals for them (illegal) according to that article posted someplace here.