Someone who knows someone at SU should tell them that:
1) YouTube is the 2nd largest search engine in the world - processing more than 3 BILLION searches a month
2) It's larger than Bing, AOL, Yahoo, and Ask.com COMBINED
3) There are nearly 1 billion unique visitors a month - with 1 in 2 internet users visiting YouTube monthly
4) YouTube reaches more US Adults ages 18-34 than any cable network (including ESPN)
All that noted, Syracuse NEEDS to put highlight videos on YouTube - ASAP
EDIT: Forgot one... 5) Visitors view 200 Million HOURS of video every day or 6 Billion hours a month
You want 16, 17, & 18 year-olds to get excited about the program? You want them to want to play for SU?
Then let them visit YouTube highlights and share them on their social networks (Twitter/Facebook/Tumblr, etc.)
This seems like a no-brainer.
And don't tell me being on YouTube wouldn't help sell tix too... Because it would. Ned in accounting sees an awesome highlight while screwing around at work. He then emails his buddies and suggests they head up to the Dome next weekend.