I'm actually starting to wonder if the coach completely dropped the ball as far as him getting identified. If you have a big time talent at a school that tiny, it probably takes some marketing at first to get the kid's name out there. If there was no video on him until after his senior season, and he didn't attend any significant camps, probably explains a lot. I doubt a camp at the University of West Florida, wherever the hell that is, would show up on anyone's radar.
If the school is small enough and doesn't have much of a reputation for putting out football players, I doubt coaches in the area would be showing up at it. It might be so small that they bypass the area entirely.