It means that interviews with current recruits and their AAU coaches say that we have an inflated view of the importance of our brand. We haven't even won 20 games in the regular season in almost a decade. Do you want to argue that?
Our brand was a lot higher when Mike & Jim were coaching the Olympic team, and we were consistently ranked in the Top 10. We had a stretch of about 6-8 years when we were truly elite, an amazing team that legitimately could win the title.
We are nowhere close to that now. We haven't been close to that in 7 years, but when we pitch people on Syracuse, we act like the 2010 and 2012 teams were just yesterday.
That's the point. In 2010 and 2012, these kids were in 2nd or 3rd grade. We haven't been elite in that long. But we still act like we are on the recruiting trail - and of course that's what you're supposed to do! But we don't have the results to back it up.