It helps elevate the programs. If your in the Champions League it would help recruiting. Kids would listen to that stuff and the smaller conferences rep would have a leg up on their conference mates in recruiting.I love the concept in theory, but how would that account for all of the turnover on college teams (graduation, early departures to NBA, etc.)? So if Syracuse wins the ACC this year, they get an automatic bid to the tournament next year... but half the team might not be here. And if they didn't win the league last year and got left out of this year's tournament, that would suck for the players who busted their butts this year to win the league.