Back then WWWF was a face-based promotion. Which led to the egregious mistake of having Superstar Billy Graham who, in his prime, was a heat-seeking missile, drop the title to the bland Backlund. Graham had this white Muhammad Ali schtick and he was managed by one of my faves, 'The Grand Wizard Of Wrestling'. He also really drew as a heel, but, for reasons I don't understand to this day, they had him drop the belt to the 'All-American Boy Bob Backlund', who inexplicably held the belt until the WWF became the circus.