Long time lurker and in event promotion my entire life. A few ideas that might help attendance, but will definitely make the fan experience better:
- Light the Dome ORANGE during the season only after a win. Make it a "thing". 40,000 fans chanting "light the dome" and one of the players pushing a "fake" button to do it. Everyone in the area will know we won.
- At the same time, have billboards all over central New York that have a schedule, ticket information and a Dome that also lights up Orange after a win. Let everyone in upstate New York know we won.
- Now that SU owns the Varsity, incorporate the banner flipping into the post game experience at the dome. Have one of Otto's Army flip the banner
Could make for 2 instant traditions.
- Make last weeks hype video into a TV ad and start running it now.
- Play up the Loud House even more. Have signs at each entrance "Cheer like a champion today" (sorry Notre Dame), " I leave your voice here", "If your sitting , your not helping". Anything to let the fans know how important they are to the game.
Enough for now. There are so many inexpensive things the university could do.