From the article:
ACC reactive as always. They wanted the Arizona schools and Utah as well but they were late to the game. This time it might work in their favor because they got "stuck" with SMU which is actually going to help them a lot in the next round by forcing them into Texas. I'm hoping the next round is to add Houston, Utah, Arizona/Arizona State, and possibly SDSU.
The major population centers driving the economy nationwide are on the East and West Coast and in Texas. If you get more specific, you'd highlight NYC, the Bay Area, SoCal, and Houston/Dallas/Austin. The ACC has a chance to be the only conference representing all of them, and that's not nothing and does lead to some potential to help schools who previously haven't had power conference access build themselves up.
They also have the chance to do so while splitting into divisions that are geographically reasonable, making them look pretty sane. Of course, if it works, they'll probably just get poached an extra time or two.