texascpa
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Not for lack of resources, but as an institutional direction. That appears to have changed with them accepting the AAC bid and sinking some more cash into their athletics. They fancy themselves Ivy-lite, and have a much larger endowment than SMU. If their admin decides to grow the profile of the school via exposure from sports, they would be well-placed to succeed at the highest level. It's my understanding that there has been some resistance to this, though.
Yes and being from the area and knowing someone close to the team, that resistance is definitely there. Sports are not paramount for Rice, academics are.