But much better that adding BC. Why? First, players matter greatly, and while New England produces almost none of merit, DFW is filled with them. Second, unlike any ACC school, SMU has billionaire and multi-milioanore alums who will donate the Big Bucks to their schools for sports, especially football. And that matters a great deal. Third, it is a fact that DFW is a TV market overflowing with CFB fans, which means that any school located in the DFW Metroplex that is in a major conference has the potential to become a large TV draw.Look at the company earnings reports this Q. Paramount and Warner Brothers Discovery wrote down their linear TV networks by billions of dollars. Disney's linear network earnings were down almost 25% y/y. ESPN's domestic earnings from were down 9% y/y. The ACCN revenues have peaked with the addition of Texas and California as homes of ACC schools and then revenues are going to decay with cord cutting like all linear channels. In the long run, the ACCN will have to rely on brands as sports moves to streaming, yet the ACC grabbed SMU? Short term thinking again by the ACC.
#s 1 and 2 above are why adding TCU to SMU in the ACC would be a very good move.
And while we are on that subject of DFW, Baylor is located in nearby Waco, which is just barely out of the DFW TV market, and the TV market largest number of TTU alums is DFW. So adding both those as well would squarely place the ACC as being as much the Home league for DFW as is the SEC with UT and Aggie and OU.