ACC, PAC-12, and BIG alliance / conference realignment | Page 360 | Syracusefan.com

ACC, PAC-12, and BIG alliance / conference realignment

All of this talk about market size and fanbase is almost meaningless. The SEC and B1G are not as valuable as they are because of TV market size. They're valuable because of their draw outside of their markets. Alabama, LSU, etc. are not all that great by themselves. Their success over the last 20+ years has drawn national interest outside of their states and their conference. ESPN values the SEC because people in Iowa, Colorado, Maine, Nebraska, etc tune in. They're a 50 state draw.

What the ACC or any other league trying to keep up needs to do is add teams with the money and commitment to be good enough to compete for playoff spots and make noise in big time OOC matchups. We need to be forward thinking enough to find teams that are like Miami in the early '80's, a team about to hit big on the national scene. SMU may be that. Who else fits that bill?
 
Guys, I can only say this so many times... markets don't matter. Brands matter.

Why?

When it comes to college football... Brands deliver markets. Markets don't create brands.

Brands drive ratings. Brands drive subscriptions.

Sometimes a top brand is in a top market. Oft times it is not.

A giant conference full of B and C-lists schools is not comparable, in any way, to what the B1G and SEC are, and will be.
Large student/ Alumni population also matters
 
Large student/ Alumni population also matters
Kinda. Depends.

Florida International has a total enrollment of 57K. Georgia State is at 55K. North Texas, 47K. But none of these schools are going to be top-tier college football brands.

Now, it matters for the existing top brands, and creates separation. Needless to say, SU is never going to have the alumni base of an Ohio State, which limits our overall value compared to them. But that's been baked into the cake for years.

My point is that people fantasize about adding a UCF to a conference and dream on "development" or other such things. It's kinda silly. UCF is never going to be Florida State. Or come close really.

People have been dreaming on developing college football brands for 30 years. It really doesn't happen.
 
Guys, I can only say this so many times... markets don't matter. Brands matter.

Why?

When it comes to college football... Brands deliver markets. Markets don't create brands.

Brands drive ratings. Brands drive subscriptions.

Sometimes a top brand is in a top market. Oft times it is not.

A giant conference full of B and C-lists schools is not comparable, in any way, to what the B1G and SEC are, and will be.
As my friends in horticulture often tell me, it's not the size of the worm-- it's the wiggle!
 
Isn't by far the biggest recent news for Syracuse that ESPN extended the ACC contract to 2036? By a wide margin?
 
Guys, I can only say this so many times... markets don't matter. Brands matter.

Why?

When it comes to college football... Brands deliver markets. Markets don't create brands.

Brands drive ratings. Brands drive subscriptions.

Sometimes a top brand is in a top market. Oft times it is not.

A giant conference full of B and C-lists schools is not comparable, in any way, to what the B1G and SEC are, and will be.
Precisely. This matters even more in a post cable, streaming world. Bigger brands = more subscribers.

What fan bases will pay the extra $20/month for a sports subscription streaming service with their team on it. That's really what matters. Alabama isn't a "top" market but they have a huge brand and lots of fans who subscribe and watch them. That's what matters.
 
All of this talk about market size and fanbase is almost meaningless. The SEC and B1G are not as valuable as they are because of TV market size. They're valuable because of their draw outside of their markets. Alabama, LSU, etc. are not all that great by themselves. Their success over the last 20+ years has drawn national interest outside of their states and their conference. ESPN values the SEC because people in Iowa, Colorado, Maine, Nebraska, etc tune in. They're a 50 state draw.

What the ACC or any other league trying to keep up needs to do is add teams with the money and commitment to be good enough to compete for playoff spots and make noise in big time OOC matchups. We need to be forward thinking enough to find teams that are like Miami in the early '80's, a team about to hit big on the national scene. SMU may be that. Who else fits that bill?
Your opening is a contradiction. It IS about fan base size, just not simplistically restricted to one local TV market or even one state. And the interesting part is that there is a huge correlation between a school's average attendance and its ability to draw large numbers of TV viewers. So it is a given that Auburn, located in a small town and the #2 state school and dissqtnt #2 football program in a small state, is always going to outdraw BC for TV viewers, and the size of Boston cannot alter that even a teeny tiny bit.

When you cannot add a PSU, then you look for other factors that can add to the league's football quality and, over time with improved quality, its national TV numbers. First is: state flagship and land grant schools that have some recent football history that matters at least regionally. Such schools will have built-in fans across that state and anywhere its alums live, as well as natives of the state who have made adult lives elsewhere. The AZ schools are a great example, because they do have guaranteed fans across AZ and also in CA, where so many of their alums live.

Another is to add schools that are in local TV markets and states that have proven big numbers watching CFB. DFWc and TX are perfect examples. That state is football obsessed. And while the flagship and land grant are guaranteed those massive TV numbers, any other school in Tim invading the 3 lorivate ones with real CFB history invading over the past 30 years or so, is goin to also start getting much larger TV numbers.

As improving quality of play is so important to a league not filled with large flagships and land grants getting large TV numbers, that league must add schools from TV markets and states that produce a lot of talent.

Those are the factors that the ACC always should have used in expanding. Adding BC was so ed it bordered on criminal stupidity, because it and its TV market and state can be nothing but dead weight for the ACC. They bring nothing that can help elevate a league's TV numbers or its quality of play.

TX is a very large state chock full of top talent and ardent TV watchers of CFB, and only 2 TX schools are in the P2. So that means that the league with the most TX schools that is in the 2nd Tier 2 has an advantage over the other such league.

OH is a large state that is football obsessed almost as much as is TX and that produces a whole lot of talent, with only 1 school in the P2. If ether is only 1 other school in OH that is in the 2nd Tier 2, and that school school is a very large state school, the league that has it has an advantage over the other Tier 2 league.

Right now, the only thing that elevates the ACC a bit over the Big 12 is we have FSU and Clemson, which have more successful histories and proven larger national TV audiences than any current Big 12 schools.
 
Kinda. Depends.

Florida International has a total enrollment of 57K. Georgia State is at 55K. North Texas, 47K. But none of these schools are going to be top-tier college football brands.

Now, it matters for the existing top brands, and creates separation. Needless to say, SU is never going to have the alumni base of an Ohio State, which limits our overall value compared to them. But that's been baked into the cake for years.

My point is that people fantasize about adding a UCF to a conference and dream on "development" or other such things. It's kinda silly. UCF is never going to be Florida State. Or come close really.

People have been dreaming on developing college football brands for 30 years. It really doesn't happen.
It happened with FSU, which was a girls college until WW2. It can happen, but conditions must be right. The school must be in or border a state that produces a lot of talent. The school must be in a state and region that already watches a lot of CFB. The school must have a lot of alums who demand top level winning football.
 

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