Branding

[OrangePA]

It's not a uniform, but it is similar.

Lite Beer from Miller has gone back to the traditional logo, script and can.

Why?

During the Green Bay - Dallas game, the Fox broadcast continued throughout the game to show clips from the Ice Bowl - while juxtaposing clips from the Sunday game. It worked because the two teams look just as they did in the 1960s.

Branding.

Sending a consistent and recognizable message.

That's what the Nike approach - which has really homogenized the college look - everybody looks very much the same - fails to recognize.

 

[HeaterCuse22]

It's not a uniform, but it is similar.

Lite Beer from Miller has gone back to the traditional logo, script and can.

Why?

During the Green Bay - Dallas game, the Fox broadcast continued throughout the game to show clips from the Ice Bowl - while juxtaposing clips from the Sunday game. It worked because the two teams look just as they did in the 1960s.

Branding.

Sending a consistent and recognizable message.

That's what the Nike approach - which has really homogenized the college look - everybody looks very much the same - fails to recognize.

Have you ever worked in or around actual advertising? Honest question.

 

[Millhouse]

It's not a uniform, but it is similar.

Lite Beer from Miller has gone back to the traditional logo, script and can.

Why?

During the Green Bay - Dallas game, the Fox broadcast continued throughout the game to show clips from the Ice Bowl - while juxtaposing clips from the Sunday game. It worked because the two teams look just as they did in the 1960s.

Branding.

Sending a consistent and recognizable message.

That's what the Nike approach - which has really homogenized the college look - everybody looks very much the same - fails to recognize.

we want to be like miller lite?

 

[LeMoyneCuse]

we want to be like miller lite?

Easy to swallow mediocrity?

 

[Full_Rebar]

What would that make last season- Keystone Light? The G Rob years = Milwaukee's Best Ice?

 

[OrangePA]

Have you ever worked in or around actual advertising? Honest question.

I have studied marketing in school.

And I have marketed my business for many years.

 

[OrangeXtreme]

we want to be like miller lite?

 

[Full_Rebar]

It's not a uniform, but it is similar.

Lite Beer from Miller has gone back to the traditional logo, script and can.

Why?

During the Green Bay - Dallas game, the Fox broadcast continued throughout the game to show clips from the Ice Bowl - while juxtaposing clips from the Sunday game. It worked because the two teams look just as they did in the 1960s.

Branding.

Sending a consistent and recognizable message.

That's what the Nike approach - which has really homogenized the college look - everybody looks very much the same - fails to recognize.

I agree in one area and that's the color orange. The biggest mistake in this branding/uniform disaster was the complete disregard for the color that the freaking teams are called, and that's horrible branding.

You can tweak and modernize uniforms, but people should be able to flip onto a game and have an idea who the teams are by something in the uniform. That's why it's called brand recognition.

 

[Scooch]

If people turned on an SU game this year and didn't know it was Syracuse playing... well, that is a HUGE blessing in disguise. Literally.

 

[OrangePA]

we want to be like miller lite?

That's a stupid, dumb, and crappy analysis.

Hey!

I think I sound like Millhouse!!

Only kidding Millhouse, only kidding.

 

[Finwad32]

If people turned on an SU game this year and didn't know it was Syracuse playing... well, that is a HUGE blessing in disguise. Literally.

Lol, but seriously, were the friggin' Syracuse Orange. THE ORANGE!

I can almost understand if your name isn't a color, you're not synonymous with it.

 

[Millhouse]

That's a stupid, dumb, and crappy analysis.

Hey!

I think I sound like Millhouse!!

Only kidding Millhouse, only kidding.

miller lite is something my uncles drank on christmas eve in 1982 playing poker in a basement with a toothpicks or cigs hanging out of their mouths and clam chowder on their shirts.

 

[upperdeck]

the real reason oregon lost was because they cared do little about their own school they dressed like the were in a 20's black and white movie. were the football gods really going to let a school win that in 10 years when they replay the game on espn44 it would be 10 min before anyone would know who OSU was playing in the game.

 

[IthacaBarrel]

We need to worry less about marketing and the glory years which few care about at this point and try to join the current landscape by building a winner. The continuing to harp on nonsense while we go 3-9 and suck beyond belief is mind blowing to me

 

[SU2NASA]

The complete disregard for the traditions of Syracuse football, even just looking back 11 years since I was at SU, has made it very easy to disassociate myself from the program. I don't recognize the team on the field as representing Syracuse.

Whereas, even with Michigan in its own downturn, and even with my loyalty with Syracuse above UofM, I find myself connecting more with that program.

We may not have winged helmets, but we did have a look that was recognizable as Syracuse.

 

[Stern]

We need to worry less about marketing and the glory years which few care about at this point and try to join the current landscape by building a winner. The continuing to harp on nonsense while we go 3-9 and suck beyond belief is mind blowing to me

Totally agree. Could care less about what the uniforms are and care more about who is in the uniforms! If the team wore Orange pants or jerseys this past year would some of you feel better about the 3-9? I mean...it's just a uniform!

 

[TheCusian]

It's not a uniform, but it is similar. Lite Beer from Miller has gone back to the traditional logo, script and can. Why? During the Green Bay - Dallas game, the Fox broadcast continued throughout the game to show clips from the Ice Bowl - while juxtaposing clips from the Sunday game. It worked because the two teams look just as they did in the 1960s. Branding. Sending a consistent and recognizable message. That's what the Nike approach - which has really homogenized the college look - everybody looks very much the same - fails to recognize.

Miller Lite didn't return to their original look because people will remember old branding - they did it because they think, maybe foolishly, that new customers will think they are drinking some sort of new craft beer (till it hits their lips anyways). The craft beer market is killing these old piss-lite beers for a reason - and only half of its branding. The actual content is better. Tastes better.

My takeaway? Returning to some old Cuse branding is fine, but will be completely meaningless if we are not winning (content). And if we want to take this example to the extreme - returning to old school branding might give long term fans the warm fuzzies - but it might not do a thing for attracting new customers (recruits, students, young people). I'd focus on winning 1st, branding last. And I work as a designer in marketing.

 

[HeaterCuse22]

Miller Lite didn't return to their original look because people will remember old branding - they did it because they think, maybe foolishly, that new customers will think they are drinking some sort of new craft beer (till it hits their lips anyways). The craft beer market is killing these old piss-lite beers for a reason - and only half of its branding. The actual content is better. Tastes better.

My takeaway? Returning to some old Cuse branding is fine, but will be completely meaningless if we are not winning (content). And if we want to take this example to the extreme - returning to old school branding might give long term fans the warm fuzzies - but it might not do a thing for attracting new customers (recruits, students, young people). I'd focus on winning 1st, branding last. And I work as a designer in marketing.

This.

 

[HeaterCuse22]

Product Quality > Brand Recognition - After evaluation, one builds the other.

 

[DoubleDee]

Something I was reminded of the other night at the FSU game...

I do like when the basketball and football (and others) programs have a common bond. The basketball teams unis the other night use the exact same general concept, same text font, and same exact number font. That makes a hell of a lot of sense.

 

[OrangePA]

miller lite is something my uncles drank on christmas eve in 1982 playing poker in a basement with a toothpicks or cigs hanging out of their mouths and clam chowder on their shirts.

We drank it in high school because the claim being made by Miller at the time was that Lite Beer was of course "less filling" meaning that you could drink more of it!

At age 16 or 17, it's no wonder that the approach worked on us - "Hey lets drink Lite Beer so we can put away more of it and get really toasted!!!"

Again, brilliant marketing by Miller.

 

[OrangePA]

Product Quality > Brand Recognition - After evaluation, one builds the other.

So why did Miller Lite return to its famous logo/can style?

The decision was not a quality of product decision.

It was a pure packaging decision - an appeal to the traditional and phenomenal early success of the product.

 

[Millhouse]

We drank it in high school because the claim being made by Miller at the time was that Lite Beer was of course "less filling" meaning that you could drink more of it!

At age 16 or 17, it's no wonder that the approach worked on us - "Hey lets drink Lite Beer so we can put away more of it and get really toasted!!!"

Again, brilliant marketing by Miller.

we were inexplicably loyal keystone drinkers

 

[OrangePA]

Totally agree. Could care less about what the uniforms are and care more about who is in the uniforms! If the team wore Orange pants or jerseys this past year would some of you feel better about the 3-9? I mean...it's just a uniform!

Once again a poster who feels that Syracuse University tradition and history are "meaningless."

 

[Chip]

I think it was a great move by Miller Lite to go back to the traditional can. I've even tipped back a few of them here and there since the move, made it my new lite beer of choice at a sporting event.

Washington Capitals are another great example of going back to their past with a re-branding that worked out very well.

Maybe one day, Syracuse will re-brand itself as orange.