Branding

[OrangePA]

Sure a packaging decision that may result in an uptick in purchase, but at the end of the day its still crap.

We can put throwbacks on the players, but if we don't win it will still be crap.

Not arguing really as I do believe we have history, its just that when history becomes ancient it doesn't really matter.

The two Pinstripe Bowl wins are not ancient.

Freeney is not ancient.

McNabb is not ancient.

The classic uniforms are not ancient.

 

[rrlbees]

You mean like the SU TD Cannon or the SU TD Bell or the Saltine Warrior or the name "Orangemen" or the reference "Bill Orange" or the Saltine Warrior Fight Song or the bestowing of the No. 44 on the next great running back? Since we have junked nearly every Syracuse University Football Tradition, restoring the traditional uniform - the orange pants/orange helmets and blue/white jerseys isn't I think asking all that much.

Ah, tradition. Miss a lot of that stuff.

I don't know why some people are trying to talk about winning and branding/uniforms in the same sentence. Two different subjects. Of course winning is the most important thing. Losing doesn't have to mean changing the brand. Unless you're trying to hide from who you are.

Branding is branding. Uniforms are uniforms. Colors are colors. Regardless of the product on the field. Great uniforms aren't gonna help us win. Bad uniforms aren't going to cause us to lose.

Btw, saw your mom last night. She says hello and to stop arguing about uniforms.

 

[Lawrinson14]

It's common sense and branding 101. Good product is more important than its packaging.

As a professional marketer myself, this statement is just so hilariously false. Apple, whose market cap is $641 Billion, has built an entire business upon packaging and marketing. And you know what? Compare the specs of any of their products to those of other computer/electronic brands...they are worse.

Coke is friggin sugar water. It too was built upon branding and packaging.

 

[TheCusian]

That may be true. But apparently the packaging strategy has worked.

For who? It's not fooling me.

Here's what I would do if I were in charge of branding at Syracuse:

1. Roll out the same unis this year, only with orange options.
2. Hope we have a better season and the young guys really come on. Momentum. Then for 2016 I roll out a new look that really looks closer to a classic look. We're back. Product and branding.

Or option #2 (hopefully not the case):

2. More of the same as this season, Shafer gets canned and we go back to a more classic look as we start over. A rebirth.

If you think about it - that's kind of what we did when Marrone came on. A return to a more classic look with a new coach.

 

[TheCusian]

It appears that you mis-read the post. The post mentioned that the commenting poster has made it clear in the past that he finds the Syracuse University Football History and Tradition as he put it "meaningless" I am pleased to hear, however, that you agreed that last year's uniforms were "hideous." You're right. And nobody from what I can recall has every described the Coach Mac uniforms as "hideous" or in any way unattractive. Just the opposite. And I am glad that you agree that uniforms are part of the school's tradition. Oh and by the way, the 2014 ND pants are in fact the traditional color - the program has returned to the Ara Parseghian look.

Re: ND pants. Most people just see ugly. But fans of that era get warm fuzzies.

 

[TheCusian]

Ah, tradition. Miss a lot of that stuff. I don't know why some people are trying to talk about winning and branding/uniforms in the same sentence. Two different subjects. Of course winning is the most important thing. Losing doesn't have to mean changing the brand. Unless you're trying to hide from who you are. Branding is branding. Uniforms are uniforms. Colors are colors. Regardless of the product on the field. Great uniforms aren't gonna help us win. Bad uniforms aren't going to cause us to lose. Btw, saw your mom last night. She says hello and to stop arguing about uniforms.

Kinda. Branding and results are linked. Imagining it otherwise is naive.

 

[sufandu]

We need to worry less about marketing and the glory years which few care about at this point and try to join the current landscape by building a winner. The continuing to harp on nonsense while we go 3-9 and suck beyond belief is mind blowing to me

Worrying about one doesn't affect how much anyone worries about the other and few, if any, of us has any real power to change either so why not talk about both?

 

[Millhouse]

It's common sense and branding 101. Good product is more important than its packaging. Bad branding of a bad product is a disaster.

Let's say your favorite car company that used to be a giant in the industry decides to rebrand their mediocre to poor line-up of cars. It coincides with a recall on its most iconic car. It gets national attention. What do you do? Just fix the problem? You change both - even if the new brand is solid work. It's been soiled.

The customer sees the brand as a part of the issue - regardless of its quality on merit.

Reverse the example. What if you turn out the best line-up you've had in 20 years along with your new brand? Win. Major win. Even if the branding is meh.

i never said it was more important than winning, what are you talking about?

 

[TheCusian]

As a professional marketer myself, this statement is just so hilariously false. Apple, whose market cap is $641 Billion, has built an entire business upon packaging and marketing. And you know what? Compare the specs of any of their products to those of other computer/electronic brands...they are worse. Coke is friggin sugar water. It too was built upon branding and packaging.

This is a pile of BS. Apple is great at both. If they made pretty machines that sucked no one would use them despite their appearance (kind of their wrap in the early 90's). They value the user experience and all of their products bend towards being beautiful machines that are easy to use. As opposed to the mostly ugly PC/Windows counter parts. Windows is losing because they are a painting use (malware, virus, etc.) Puta gun to the heads of Apple execs and I think they pick user experience of beauty 100% of the time. Specs and power and memory aren't worth a hill of beans if you hate using your computer.

Sugar water is addictive. People like soda. Wasn't a massive hill to climb.

 

[TheCusian]

i never said it was more important than winning, what are you talking about?

That unis get linked to performance on the field. That's why people yearn for McNabb era unis, and the opinion of he unis got worse as the season went on. They became a proxy for how people felt about the performance on the field.

 

[HeaterCuse22]

As a professional marketer myself, this statement is just so hilariously false. Apple, whose market cap is $641 Billion, has built an entire business upon packaging and marketing. And you know what? Compare the specs of any of their products to those of other computer/electronic brands...they are worse.

Coke is friggin sugar water. It too was built upon branding and packaging.

True but in a business sense they are still winning. Lets say market share plummets, do they keep the same brand and marketing strategy. Certainly the logo stays as that is iconic. Apply is probably a bad case study to relate to this conversation because they are lets say the Alabama of electronics. Relevant in most conversations until they are not.

But I do agree that the marketing strategy has overcome their product issues.

 

[HeaterCuse22]

That may be true.

But apparently the packaging strategy has worked.

I def would like to see that data on that claim.

 

[HeaterCuse22]

The two Pinstripe Bowl wins are not ancient.

Freeney is not ancient.

McNabb is not ancient.

The classic uniforms are not ancient.

To an 18 year old yes. IT is

 

[OttoForLife]

The two Pinstripe Bowl wins are not ancient.

Freeney is not ancient.

McNabb is not ancient.

The classic uniforms are not ancient.

McNabb is pretty much ancient. Freeney not far behind.

 

[bothsocksup]

What is the liklihood that the uniforms are changed next year? We better grow to like these jerseys because they are unfortunately going to be around for a while

 

[FAL]

What is the liklihood that the uniforms are changed next year? We better grow to like these jerseys because they are unfortunately going to be around for a while

They'll be gone after next season if Shafer doesn't get the team to at least six wins.

 

[baggerbob]

This is such a bullsh!t accusation to make. Just because someone doesn't care about the uniform colors doesn't mean that they don't care about tradition and history. The school once had pink as a part of the school colors... should the uniform have pink in it to reflect that? Did you happen to notice that ND recently shifted to mustard yellow pants from their traditional gold? I think they are hideous and don't match the helmets but I don't think anyone thinks the ND brand is suffering as a result.

I agree that the current uniforms are hideous but I don't particularly care about going back to the old uniforms either and I have been watching Syracuse football for 3 decades now and I'm still here after the GROB years solely because of that tradition of excellence so don't tell me I don't care about tradition. I just want the team to hire a coach who knows what the fcuk he is doing on game day and starts winning. The obsession with uniforms on this board is insane. Uniforms are just a part of the tradition but without good players and coaches there is no tradition. Let's start with those first then worry about uniforms.

Just one persons opinion, but the only tradition I care about, is the tradition of excellence in winning football games. And I'm one of the old ****. If the Kids like the uniforms, so be it they are the ones wearing them, as fans its our job to cheer them on to victory.

 

[OrangeFoo]

This is a pile of BS. Apple is great at both. If they made pretty machines that sucked no one would use them despite their appearance (kind of their wrap in the early 90's). They value the user experience and all of their products bend towards being beautiful machines that are easy to use. As opposed to the mostly ugly PC/Windows counter parts. Windows is losing because they are a painting use (malware, virus, etc.) Puta gun to the heads of Apple execs and I think they pick user experience of beauty 100% of the time. Specs and power and memory aren't worth a hill of beans if you hate using your computer.

Sugar water is addictive. People like soda. Wasn't a massive hill to climb.

It helped that they used to put opium in it...

http://m.livescience.com/41975-does-coca-cola-contain-cocaine.html

 

[orange79]

That unis get linked to performance on the field. That's why people yearn for McNabb era unis, and the opinion of he unis got worse as the season went on. They became a proxy for how people felt about the performance on the field.

Who is linking uniforms to performance? Anyone that thinks we would have a better record if we had McNabb era unis, well, a friend of a friend has a big bridge to sell. I can act as go-between.

That being said, the uni's suck.

 

[OrangePA]

To an 18 year old yes. IT is

Really.

Are you 18 years old?

Are you a football player who is preparing to play major college football?

I think you underestimate the research that those kinds of kids undertake or what information they receive.

The fact is that the primary concern is whether the kid will get to the NFL.

Syracuse University gets kids to the NFL and has a long history of doing so.

As I have mentioned in the past, many of the best to every play the game played at Syracuse and were big stars in the NFL.

The kids know/learn that information.

Again, I am truly amazed at the self-deprecating attitude that so many have on this board seem to exhibit when discussing SU Football.

 

[OrangePA]

Ah, tradition. Miss a lot of that stuff.

I don't know why some people are trying to talk about winning and branding/uniforms in the same sentence. Two different subjects. Of course winning is the most important thing. Losing doesn't have to mean changing the brand. Unless you're trying to hide from who you are.

Branding is branding. Uniforms are uniforms. Colors are colors. Regardless of the product on the field. Great uniforms aren't gonna help us win. Bad uniforms aren't going to cause us to lose.

Btw, saw your mom last night. She says hello and to stop arguing about uniforms.

Bees - For some reason my mom loves you!

Despite what I say about you!

She had a really nice time seeing you last night.

 

[Millhouse]

Really.

Are you 18 years old?

Are you a football player who is preparing to play major college football?

I think you underestimate the research that those kinds of kids undertake or what information they receive.

The fact is that the primary concern is whether the kid will get to the NFL.

Syracuse University gets kids to the NFL and has a long history of doing so.

As I have mentioned in the past, many of the best to every play the game played at Syracuse and were big stars in the NFL.

The kids know/learn that information.

Again, I am truly amazed at the self-deprecating attitude that so many have on this board seem to exhibit when discussing SU Football.

ohio state still uses old helmet stickers. why do the best teams have old fashioned unis? does the crowd that thinks they're so in touch with the minds of youngsters think that's just some luxury that they can afford?

 

[Millhouse]

That unis get linked to performance on the field. That's why people yearn for McNabb era unis, and the opinion of he unis got worse as the season went on. They became a proxy for how people felt about the performance on the field.

i also yearn for them because looked good. aye yi yi. i guess these ones look bad because the team was bad right?

 

[TheCusian]

Who is linking uniforms to performance? Anyone that thinks we would have a better record if we had McNabb era unis, well, a friend of a friend has a big bridge to sell. I can act as go-between.

That being said, the uni's suck.

It's not that uni's have an effect on performance (though players will often say "look good, play good - I don't buy that - but hey). It's that performance has a way of influencing our opinions of uni's. That's the link I'm talking about.

Name the two top QB's that played for Syracuse. McNabb and Nassib (not comparing them mind you) - now think of your two "classic" "Syracuse" uni's. Yup. McNabb era and Nassib era. Because we remember winning with them. Winning is the best brand.

 

[orange79]

It's not that uni's have an effect on performance (though players will often say "look good, play good - I don't buy that - but hey). It's that performance has a way of influencing our opinions of uni's. That's the link I'm talking about.

Name the two top QB's that played for Syracuse. McNabb and Nassib (not comparing them mind you) - now think of your two "classic" "Syracuse" uni's. Yup. McNabb era and Nassib era. Because we remember winning with them. Winning is the best brand.

I totally agree about winning, but I'm not sure I'm buying the performance/influencing uni opinion thing. I loved the uni's during the Maloney era. The performance, not so much.