The WNBA has to carve out its niche to sustain drawing fans. People who generally like women's hoop like the fact that there is good team work, good passing, setting up a player for an easy basket. More old school basketball. Not just a lot of dunks, 3 pointers and one on one like the NBA.
That said, the WNBA needs Caitlyn Clark to be successful for the league to get to the next level. MJ was extremely marketable after he won a bunch of rings. If Clark doesn't ascend to superstar status, the league will be trending water.
Breanna Stewart, who arguably is one of the best players and playing in the mecca, is not moving the needle, even though she signed her own shoe deal with Puma.
Right now there is jealousy in the league because the only players with shoe deals are white. Clark, Stewart, Ionescu. Would girls buy a A'ja Wilson shoe? Is she moving the needle for any products even though she is checking off a lot of the superstar boxes.