"NIL (Name, Image, and Likeness) in college basketball officially began on
July 1, 2021. On this date, the NCAA adopted an interim policy allowing all NCAA athletes to receive compensation for endorsements, appearances, and business ventures, reversing decades of amateurism rules"
- When: July 1, 2021, when the interim NIL policy went into effect.
- Who: Various, including Rutgers' Geo Baker, who signed a deal with a restaurant chain on the first day, alongside others like Trey Murphy III (Virginia) and D'Shawn Schwartz (George Mason).
"Based on the July 1, 2021, start of the Name, Image, and Likeness (NIL) era, specific, public "first" deals for individual Washington Huskies basketball players were not widely highlighted at that exact moment, as many athletes began signing smaller, local deals simultaneously."