Scooch
Living Legend
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- Aug 27, 2011
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I imagine there'd be a performance kicker based on some kind of mix of TV/streaming ratings/subscriptions, CFP appearances, etc.Yeah, I guess it's the equity share part that would seem to burn them. It's one thing for Ohio State to share their riches with, say, Rutgers. Because at the time they had a reason to think that was strategic for more money overall. But now they have to get an equal share as, say, Cincy??
They'd also just flat out make more with a pro-like structure. Right now the B1G is on a $1 billion/year media deal. Obviously there's all sorts of weirdness with the allocations to the newbies and all that, but for simplicity's sake let's say a tOSU is making $60M/year.
Launch a 72 team league with both regular season and post season media deals wrapped together. For tOSU to make +25% more than its current B1G payout that deal would need to be about $5.4 billion/year, assuming an equitable split among schools.
Sounds too high?
Well, the NBA just signed a deal worth $7 billion/year. And power 4 CFB rates much higher than national NBA games. Plus CFB drives more streaming subscriptions.
The NFL is making $10 billion/year on its current contract and everyone agrees that they're actually undervalued now given the deal the NBA cut.
Anyway, for all the gnashing of teeth about the money in CFB, it's a sport that has long undervalued its media deals. Fragmentation and clueless administrators have been wonderful for the networks.