The challenge that Adam and other similar boosters are faced with is dealing with an NCAA that has narrowly (and poorly) defined what NIL is and how it is supposed to be applied. Tee shirts, autographs, public appearances, etc were the intended vehicles for redistributing a minimal amount of $$ to current college athletes. It was never intended to be a vehicle to facilitate a bidding war between fellow colleges and universities to attract athletes to their program and create what is essentially a pay for play environment. That is entirely foreign to the whole concept of what the NCAA supposedly stands for,
No where in their minds eye could they ever see how the NIL concept could be manipulated to include $$ to influence high school players in their recruitment process. Now they have to scramble to address what they see as an unsavory aspect of college athletics because they didn't dot all the I's and cross all the T's when they first rolled out the program.
How successful the NCAA will be remains to be seen, but unlike others I would not rule them out. I'm not sure college administrators are ready for the free-for-all that would ensue.