Yes, he had value. However, again, IMO, his value overwhelmingly was based upon his potential prior to him arriving on campus. Obviously, he lived up to his potential and then some, especially as the year progressed and our amazing run to the national championship. Along this journey is when there was a true "realized gain" relative to his actual name, image & likeness.
No doubt there were some fans that knew about Carmelo. However, he kind of really blew late in the recruiting period, well after we had signed him...at least that's what I recall. And, there are many, probably a very large amount of fans that don't really pay much, if any attention/specific detail to recruiting, etc. (like us here) until the new season is upon us. Additionally, for most, it's probably along the lines like; "hey I hear this Carmelo guy is supposed to be pretty good" but really haven't a clue (NIL wise) until the games get played and then can see the actual productivity, etc. and, afterwards, the individual's ensuing true NIL.