If he goes to a big U/ state U with 40K+ thousand undergrads, what can you do? Their an alumni mill and their collectives are going to be orders of magnitude bigger based on shear alumni volume compared to a private school with under 15K undergrads.
Now if he goes to a comparable or smaller school - say Marquette, that's half our size, then serious questions need to be answered.
I think the reality check we all need to swallow in the new NIL era is who the Jones' are that we're now trying to keep up with.
It isn't UCLA, Michigan, Auburn, Texas Tech, etc.