Oh no, I'm going to rant
. As someone who teaches in higher ed., this is one of my biggest bugaboos. An advanced degree is not customer service. It's a service to society. Well-educated people worldwide help buoy their national infrastructure and create technologically advanced societies that help raise the well-being of everyone.
A college degree SHOULD be about a life of the mind. It should be about gaining new perspectives and ideas to create a well-rounded individual who can think critically and act accordingly regarding the world around them. Unfortunately, the American education system is so fundamentally broken at both the elementary and high school levels and the university levels that so few students consider education a way to be productive citizens of an intelligent society.
I blame low-cost student loans. LBJ introduced the government-backed low-interest college loan system, which was a GREAT idea then. Universities and colleges shouldn't be free of charge, but high-achieving students who could make a difference in the world should have the opportunity to continue their education. Unintended consequences are unintended for a reason, and the consequences of this noble idea have helped to tear down the very structure of higher education.
Now that students could access higher education, enrollments started to climb. As competition between universities to grab the best students increased, these institutions decided they needed a better infrastructure to lure students. So they start building gyms, campus centers with myriad dining options, etc.. With all that new infrastructure, they need more employees and administrators to oversee these areas. Tuition started to rise, but for baby boomers and Gen X'ers who never thought they'd have a path to college, the increases were minuscule. The education and the jobs they would get from college overshadowed any slight tuition increase. With interest rates for student loans at 2 or 3%, the cost-benefit was a no-brainer.
People started looking at higher education as job training. As universities went nuts trying to lure students with everything except for better, more highly trained faculty, the arms race began in earnest. This is essentially the early to mid-'90s if you're looking for a time frame. Universities needed to give students all the creature comforts they could want as that would draw in more students. It also increased the cost of going there. It didn't matter, though, because higher education became a birthright for the middle class. Vocations and the military were dirty words for most households. That meant you were "stupid." College was the ONLY way to get ahead.
With this corroding of what a higher education experience meant historically (literally for 600 years, university education was about a "life of the mind"), people began viewing it as transactional. Prices became too high, and student loan interest rates increased mainly based on a formula from the original 1965 act. Many students in the mid-2000s dealt with interest rates as high as 8% on federal student loans. At a place like Syracuse, they were paying more than a quarter-million for a degree they would have to pay off for as long as a mortgage.
These high-interest rates and heightened tuition creep come to a head at the worst possible time - the 2009 recession. All of a sudden, these students can't get jobs, and the ones they are getting aren't cutting them to pay off these loans. Gen X parents and Millenial children become disenfranchised with the entire system (and rightly so) and look at college as a fully transactional customer service. No longer was it "I pay for an education." It was "I pay, and you give me a degree," and by the way, the customer is always right.
It all happened gradually and then all at once. I can tell you that the university I work at 100% looks at the student as the customer, and the customer IS always right. Their college experience is so different from the one you and I went through that it's completely foreign. The food options, the gyms, and the perks (water slides, lazy rivers, free ice cream trucks) are absurd. The quality of life is something they won't experience when they leave college. Paying for a gym membership that could even remotely compete with on-campus facilities would be astronomical. Administrative bloat is at an all-time high. I personally know of nearly a dozen campus administrators who get paid for doing nearly nothing. And they get paid VERY well. I'm not talking about senior admin here. I'm talking middle management types.
Faculty salaries, by and large, are stagnant. Universities decided a long time ago that to entice students, they needed to become country clubs. The education was ancillary. That callous attitude toward education by administrators has created the perfect storm of "I pay, you give me a degree." Education is only a tiny part of why the majority of kids go to college in the first place.
The higher ed. system in this country is built on a house of cards, and it will start tumbling in the next few years (it already has in some cases). Excellent private universities will start to fold within the next three to four years. The number of college-aged students has been rising for decades. For the first time in generations, that college-aged group is falling? Fewer students mean even more competition. Prominent state universities will continue to increase in size, gobbling up small privates in their sphere.
There are ways to fix this, but it will take a herculean effort. For now, though, my job has become akin to a Home Depot return specialist. I know they broke the tool themselves, but I have to give them what they want because that's our store policy. It blows, and it's terrible for everyone.
I told you I was going to rant. If you're interested in how we fix this mess - let me know. I can write another War and Peace on that subject.