Can you please explain what you mean in regards to the section I bolded?
Because if your saying that the time & effort Marrone put in to promoting the program, reaching out to the community for support, and being generally fan friendly the first three years was ineffective, I would really question that.
Not only with simple average attendence statistics:
Pre-Marrone:
2005 avg attendence - 40,252 (down 3,395 or 8% from prior year)
2006 avg attendence - 41,073 (up 821 or 2% from prior year)
2007 avg attendence - 35,009 (down 6,064 or 15% from prior year)
2008 avg attendence - 33,474 (down 1,535 or 4% from prior year)
Marrone first 3 years:
2009 avg attendence - 39,043 (up 5,569 or 17% from prior year)
2010 avg attendence - 40,064 (up 1,021 or 3% from prior year)
2011 avg attendence - 40,504 (up 440 or 1% from prior year)
So the raw data does not support that viewpoint, but there are also many factors that contribute to attendence, not simply the football team's effort to embrace the fans and community, which brings me to my main point, which is:
How do you know that the efforts Doug made his first three years at SU didn't made a big difference? How do you know that, absent of Doug's efforts, attendence would not have continued on the downward trajectory that it was trending in prior to his arrival? You don't. Nobody knows for sure. But I'm willing to bet it didn't hurt, that's for sure.
In fact, it's interesting that the year following the most successful season (2011 season following successful 2010 season), shows the smallest increase in attendence of Doug's three years. Maybe wins and losses isn't the magic silver bullet?