You also have to draw a line somewhere. At the end of the day this is a business for SU. I understand it’s not a marquee opponent, but if they start selling $15 tickets and you condition everyone that they can just wait and buy a power 4 football ticket for less than lunch at chipotle, people are never going to see the value in buying the tickets at full price.
They’ve put hundreds of millions of dollars into the Dome, it appears that they’ve invested heavily in staff and are building a new football complex. At some point they can’t afford to keep giving away tickets, and I think we’re seeing that now (also, getting into a power 4 game at the Dome where there’s really not a bad seat for 20 something dollars is very reasonable in my opinion).