Appearing on lists like these make it even harder to accept the fact they run it like a poverty program.
https://www.2adays.com/blog/top-10-division-i-basketball-programs-by-revenue/
#2 in revenue! #2!
I would love to know how $34 million in annual revenue is allocated. Has some of it been going to football to help them get up to speed? Dome renovations I figure, subsidize the other sports and then towards to the general fund leaving hardly any left over for the actual bball program?
If you have a revenue producer, you need to keep allocating sufficiently towards that revenue producer, feed that golden goose.