Worked at ESPN for 5 years, so I figured I'd share my perspective. Cowherd is actually a very decent guy in real life. Believe me, before I started working there, I agreed w/ most of you about the way he comes off. But a lot of it is honestly just an act. They do it mostly for ratings. I can tell you there are some guys in Bristol who are very cold to the PAs, interns, etc. Cowherd was not one of them. Always nice to everyone. As far as the Cuse thing goes, he actually does like Cuse (as a basketball program). He just hates on the city the same way he hates on ANY northeast / cold weather city. He openly admits he's a west coast guy (which is part of the reason why he's leaving for Fox). He's also a HUGE JB fan, FYI.