If they are bumping ticket prices because ND is on the schedule it could be a mistake. I’ve been a season ticket holder for twenty years and ND does nothing for me. They are just another game. With losing seasons the norm, they might lose some season ticket holders. For me, a slight increase is ok because I’m 95% sure I’m not renewing my basketball season tickets. I’m a Level A season ticket holder. I can’t justify driving two hours both ways and watching what’s taking place on the court. JB‘s philosophy automatically puts us at a disadvantage against the better teams. We stopped recruiting elite talent. We‘ve done absolutely nothing of substance during the regular season since joining the ACC. The program is about as stale as a program can be.