Yes. Now allowed and being used like crazy. Based on a supreme court ruling that players could profit from their name, image and likeness (NIL). It has to be arms length from recruiting so it is not pay for play. Usually involves doing some sort of promotional work for a company , or in Adam's case he is paying them to do community service projects. There are some "rules" and Weitsman has to go through SU compliance for approvals, which he is making very clear that he is doing.
So the players who will be sitting courtside with him tonight are being flown up with their families in private jets. They will not be talking to the coaching staff as you have to keep NIL recruiting separate from Syracuse University recruiting.
I can only image how after you fly them in private jets all over the country, wind and dine them, and pay them millions of dollars that they will be "putty" in the coaches hands. I think most teams will have a lot of drama queens starting. This could be fun to watch in the future.