When is a conference not a conference? At some point it gets so big that it doesn't produce the rivalries that are the lifeblood of sports, especially college sports. Then it becomes a sort of mutual fund, with a large group of schools just sharing revenue. What would Kern Tipps think?
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Give me 8 nine team conferences, each representing a sector of the country: The Big East, with the top football schools in the northeast, the ACC, from Virginia to Florida, the SEC for the deep South, the Great Lakes Conference, (the former Big Ten), the Great Plains Conference, (the former Big 8 +1), the Southwest Conference, the Rocky Mountain Conference and the West Coast Conference. You play everyone in your conference, half home and half away for football and a double round-robin for basketball. 8 pennant races, (remember them?) Head-to-head breaks ties. The 8 champions play off for the national championship.
Of course it will never happen for a lot of crummy reasons. But we can dream.