Your analogy isn't really on point. You can not compare academic buildings, etc. to a building for the masses for sporting events, concerts, etc. How often do any of those academic buildings, etc. ever get mentioned on TV, in ways as the Dome or other stadium type venues do today. Carrier has benefited exponentially in my opinion over the almost 40 years in ways they certainly never foreseen, constantly being mentioned during national & regional broadcasts. There is no way they ever envisioned anywhere near that degree of free exposure.
The Dome is iconic and recognized all over country, many parts of the world, etc., it's not iconic because of Carrier's name, but because of its presence on Syracuse's campus, Television, etc. and all that that implies. here wasn't any precedent of stadiums being named prior to the Dome, it's a completely different world/climate today in that regard and SU is looking to remain status quo in 2018 and beyond, not remain stuck in the late 70's when Carrier's gift was given. A gift, I'm certain, that Carrier wrote off. Their "consideration" has benefited Carrier exponentially relative to their modest generosity of yesteryear, you'd think with that being the case, Carrier would bend over backwards to assist SU and amicably meet their current request.