Yes. They cheated so they could lie to everyone, and their players. The players did not notice that the finish was on the 39, or that they've recorded the same times on other laser systems. Lying about their players make them look really cool on social media, and their overwhelming lack of confidence and self worth needs approval to keep feeling good about themselves.
I think they paid every team they beat, last year as well. Some of the games were scripted and staged from beginning to end. That's the only way they could have beat those teams, in this flat flat world of ours. (apologies. Just trying to have fun. ;-) )