Only try to win games if you can win a championship and if you can't win enough to be a championship contender you need to win enough so you can maybe convince a big time FA to join the team. But in order to win a championship, you need to lose games so that you can draft the next LeBron James and Oscar Robertson in back to back drafts. So you play to win games but if you start to lose some games, make sure to lose plenty of them to get the generational talents. So you want to lose a lot of games because that is considered winning. Again... unless you are good enough to actual WIN, then you want to win games because that is actually winning. But you need generational talents so you want to lose. Unless you can win.