This makes little sense to me. No college should be counting on a bowl game for any kind of serious fundraising. Who knows where it’ll be, when it’ll be, or if a team will even make it. That kind of thing should be planned around regular season games and other milestone events during the year.
Plus, as has been discussed here repeatedly, the ACC pools all bowl money and redistributes it. I’m also fairly certain there’s a travel subsidy for schools making longer, more expensive trips like ours.
I’m sure the players would rather celebrate Xmas in San Diego than in a hotel in Boston before playing in the Wasabi bowl anyway.