Ellicottville Brewing Co.’s decision to acquire the Empire Brewing Co. brand is rooted in a decision to help the Little Valley-based craft brewer expand its footprint across the state and into the lucrative New York City market.
EBC bought Empire’s trademark and intellectual property after the Syracuse-headquartered craft brewer shut down it operations this past fall. Terms were not disclosed.
“We have a strong following into the Syracuse market, but this now takes us into New York City,” said Peter Kreinheder, EBC president and founder. “This deal moves us in a new direction.”
Empire had a loyal customer base extending from Central New York into Manhattan.
Kreinheder expects EBC’s annual production to increase by at least 30 percent because of the Empire deal.
EBC has an average annual output of 14,000 barrels of its various craft beers. The Empire deal will see that yearly production increase by as many as 5,000 barrels, Kreinheder said.
EBC, by early April, hopes to roll out cans of such Empire branded craft beers as Black Magic Nitro Stout, Skinny Atlas Light and Local Grind. It is adding a New York State of Mind, New England-style IPA, under the Empire brand this spring.
From Buffalo Business First. I can't post the link, as it's a subscriber-only article, so I posted an excerpt.
Not sure how many here are familiar with Ellicottville, but it's a really cool ski town about an hour south of Buffalo. EBC has great beer, too.