An entire industry that includes a great deal of graduates from the top five program at Syracuse believes this should not be done, and can only lead to pain and challenges, but you of course are correct, it's not that hard.
Wasn't that video board once huge, four sided, and movable at one point? Can you imagine the backlash if that was rendered and sold and then not happen? People would scream the school and department weren't taking it serious and recruits will look at us poorly and when are we going to be a big boy program, and we should just drop football, etc.
They made a mistake not hiring an architect. I think they will do so for the interior work. This effort now has ONE focus, a new roof.