Adam,
I would also like to take the time to thank you for taking the time to come on the forum and express your story. Like you, I did not attend SU but rather have an attachment to the school from growing up in the are (lived in Colosse-graduated from Mexico in 1986). The 1987 title game for me cemented this for me as I was in the Marine Corps at the time and sports was one thing that drew us together closer as a unit, allowing people from all parts of the country to come together with a common agenda, rooting for our hometown teams to win. I caught a lot of good-natured flack that night, but the common rooting brought us closer together. Even today, living in Iowa, I am sometimes seen as an east coast guy living in the land of the big 10/12. And if I am honest, I am proud to be the guy who stands up and defends the team here in the land of what they all deem as the giants.
I say this to say I can see things more easily from your point of view than those who attended SU and have a different view, a different attachment. I see you as a business owner who is also proud of standing up and defending your hometown team. You have the means to help the teams succeed and are willing to do it. As a businessman however you also want to use your investment to what you deem as important. You are essentially hiring these kids. Whether that job is advertising for your company, working at your favorite charity, or any other number of possible jobs, they should be performing the work at your direction just like any other employee. Although you could contribute to one of the collectives, you wouldn't be able to control where that money goes and would lose that self-satisfaction that comes from the intimacy of seeing what things are close to your heart improve while giving to a student and improving their way of life.
From one fan to another, as others have stated, I would encourage you to look for common ground. NIL is still in it's infancy. SU is still dancing around NCAA compliance, trying to navigate through the muddy waters of what has been and will continue to be an evolving landscape. I personally enjoy the fact that you bring the celebrities to the dome, and believe if you were to donate to a collective you could still say "look at what I am helping to succeed". The fans get a kick out of it, and even potential recruits could hear more positives about the school. They could get excited that if they attended they could possibly meet some high profile people. You would still have a vested interest in the teams. Maybe you could even join the board of the collective. After all, they say money talks and ...
One final thought, and that is that we not lose sight of the fact that we as fans are in fact our own team. Sure some are better off financially and can do a lot more in ways of support, but we all love to follow SU sports for our own unique reasons. The bond of that love though creates this team of fans that is passionate and simply want the best of what can be. No one should ever be kicked off or out of this team because of a different viewpoint or wanting a different direction as long as those roads lead to the betterment of the sports. I don't know you, and I don't know 99.9% of the people of this board personally, and I know I never will, but we all have a connection on a different level that brings us all back here to this forum. So Adam, thanks for all you have done, and I look forward to see what the future brings to the small world of SU sports.