Associating the brand with the Block S is working... Since the first of the year, I've worn navy blue with an orange Block S hat that I got for Christmas in Alabama, Georgia, Tennessee, Florida, California, Nevada, and New Jersey... And every place I've worn it, someone has asked me about Syracuse or told me they love the Orange too.
While at the aquarium in Chattanooga, TN an older man of about 75-80 told me he loved Syracuse and the next day at lunch, our waiter gave us a friends & family discount because he was a huge Cuse fan.
At an iHop in Birmingham, AL, former 'Cuse wide receiver/kick returner Warren Prisby came running over to my table to introduce himself. Told me he was so excited to see that big orange S from across the dining room.
At Disney World, countless people recognized the hat each day... Often yelling "Go Orange" and "Cuse" my way.
In LA, my cab driver asked me about the Cuse. As did a few randoms while walking on Melrose.
After literally decades with no distinct logo, the Block S has been great for branding, IMO