My understanding is that Adam did give money to Tom Brady’s charity and Tom Brady brought Julian Edelman and Jimmy Fallon along. If you watch videos of that day, it contributed quite a bit to the game day experience. Check the comments to Adam’s Facebook post, they are overwhelmingly positive. He was bringing these celebrities long before there was NIL. Once NIL started, he wanted to help. He hired a lawyer specifically to make sure he didn’t break any rules. He also cleared everything through Syracuse University compliance. But, he got shut down before he could start.