Bringing celebrities to attend games and contributing NIL funding are different things. One doesn't have anything to do with the other.
As far as NIL, technically speaking NIL is intended as compensation for athletes in return for selling their names and images, by definition it WAS designed to be used for promotion, whether it's for a TV commercial, autograph signing or weekend appearance at a car dealership or whatever. As a business, if you want to help the program, and leverage something out of NIL, don't you want to have some say in it?
I mean, if you just sink say 1M into a collective and let the coaches spend the $ however he sees fit, fine, that's one way. On the other hand, you see two high profile players they are targeting, one is Pearl one is DeShaun, you feel like putting your $ on Pearl but not on DeShaun because you like one way better than the other, you would like to use Pearl in a TV commercial but you don't know about DeShaun, I do see reasons why some would donate to the collective where others want some control on the who's and how much. After all, you do want to leverage the "NIL out of the right player" for your business. I don't see any fault with that.
My feeling is that NIL should not have been allowed to be used for recruiting, NCAA knew that and didn't want it, but they were sued and punked by the court, and not only it caused those NIL auctions during the portal signings it also added to the massive turnovers in the portal every year as every kid looking for a bigger bag.
I wonder if we are going to see a drop in NIL next year for cuse after seeing now the fund was used to recruit Lampkin who's not a fit for Red's pace & space style and to retain Bell who didn't do much of anything, plus two players who are not contributing due to injury and the rest simply not playing defense...how many NIL collective donors are having second thoughts about whether their hard earned money will contribute into a winning product or whether Red is able to spend the NIL wisely and productively.