Not to get into it all again, but Jacobs does not put price tags on most of his shirts, so he can charge whatever he thinks you will pay when you get up front to the cash register. Also, you will notice that the cash register doesn't scan the items, he just uses a calculator to figure out the price, and you don't get itemized totals. I, too, was conned by the "buy one, get one free" deal, where he wound up charging us $5 or $10 each for "free" shirts we really didn't want in the first place because they were XL. Oh yeah, and he tried to charge us sometime like $50 for a generic pair of gym shorts - no fancy embroidery or logo, just blue shorts.