I agree, while students ultimately hold this tickets or sell particular ones as individuals I really blame the admin. I get that it is great to give discounts to students and have designated seating, they more or less doubled the seating and often in past years the upper deck area in the old corner was always empty…. Now they more or less doubled the space and while previous games were great the scheduling has a great deal of impact too.
You would have expected students, family, and alumni be in lock step and to show up at homecoming but the scheduling near a party Holiday was very poor planning with the university. Not only that I heard many may not show up as homecoming events were schedule up to and probably through the game itself.
It’s a combination but I would put it more on the university and even the ACC for the scheduling with a homecoming weekend over a holiday party time.