I applaud the effort, but there are still at least two big issues -- they continue to sell football tickets from the end zone in rather than from the 50 yard line out; people don't show and when they do they leave early.
My thought is that it would be better to identify how many A, B, C, D, and non-contribution season ticket holders they have and adjust the sections accordingly so that each donor level is filled and then place the non-contribution season ticket holders next to them. If someone doesn't want to move their seat and it lowers their donor level, that's fine. New season ticket holders can fill in as people drop out or be assigned to the next available seat until something opens up. This will the seats will be filled along the sideline.
Also, make it special to be a donor. Give them something unique beyond better seats. Maybe special season ticket holder only gates, concessions, pee troughs, etc. Greater minds than mine can come up with serious ideas, but you have to provide reasons that someone wants to be a season ticket holder and wants to be a donor. Price point is most important, but everyone always wants a little extra.
As for getting people to use their tickets, how about a $1 per game surcharge and that becomes a 50/50. Drawing at start of 4th quarter. Must be present to win. If person is not present, rolls over to next game. The other 50% goes to a "Fans Scholarship" that gets rewarded to a student with same drawing rules -- must be present to win and if not present, rolls over to the next game. Even at 20K season tickets, that's a $10,000 drawing every game for a fan and a $10,000 scholarship grant per game for a student. I'm pretty sure that I'm showing up and staying for $10K. And as season tickets go up, the value of staying increases as well.
Again, I'm glad they're doing something. I figured it out, my six tickets just went down $870. So, I'm thrilled for myself, but I want to see more fans, more students, and (at least) full sidelines. Been going since 1966 and I want to see what I remember with crowds and noise once again.