I am always amazed and disappointed when I see this false argument bandied about on the various college message boards. It is almost like an urban legend that refuses to die:
Where Does the Money Go?
A lot of the revenue generated by the NCAA is returned to the schools and conferences (who then also funnel a large portion back to the schools). While we can complain about the staffing costs of the NCAA, it is approximately 4% of its annual revenue.
So, lets look at Emmert's salary and compare it to similar for-profit positions:
NCAA - Mark Emmert - $1.9 Million
NBA - Adam Silver - $20 Million
MLB - Rob Manfred - $11 Million
NHL - Gary Bettman - $9.6 Million
NFL - Roger Goodell - $40 Million
MLS - Don Garber - $5 Million
The NCAA, as I have seen with other large non-profit organizations, pays its executives/executive directors a substantial salary. However, when comparing their salary to equivalent for profit positions (organizations with similar revenue, etc.), it is generally lower than what could be commanded in the for-profit world.
Here is an interesting
Washington Post article about the salaries of the P5 Conference commissioners, all of which earn more than Emmert.
I get a little salty during the "exploitation of college athlete" arguments as I am still writing a monthly check for my Syracuse education (well to be fair, I am not writing a check, I am hitting a bunch of buttons on a keyboard). There is value to a cost of attendance scholarship. I wish there was an alternative so kids who do not want an education or college experience do not have to go to college. The fact there is not such an alternative is not the NCAA's fault. It is the fault of the NBA (both management and players) placing age restrictions on rookies and consumers for not supporting an alternative.