richmondcuse03
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Arkansas is another - Front OfficeIt's a little more nuanced post the house settlement. The school can essentially integrate a collective into its operations now. With it comes some drawbacks but they could be the marketing agency and facilitate those deals directly.
See - Buckeye Sports Group, which is a partnership between Ohio State and Learfield. They've essentially merged marketing and NIL operations.
LSU does it a little differently but still incorporates NIL giving into donor perks. Fans get priority/donor points for donating to Bayou Traditions and the line between the LSU fundraising arm and the collective is basically minimal.
School wants to avoid directly running a collective because they want to limit the appearance of athletes being employees. They also don't want to run a collective directly because then Title IX applies.
But there are LOTS of ways a school can make this work and essentially run it. They shouldn't be relying on the generosity of former football player's time to run collectives anymore.
Same with Tennessee NIL and the Vol Club. They have several people who oversee NIL internally. Syracuse has had one person doing it in addition to managing other things.
Syracuse is behind the game.
