Yes, precisely.
Parents with kids of school age like these things.
Young wannabe artists like to go draw the animals.
School schedule field trips.
College kids studying oceanography could work or study there.
There are so many lakes in this part of the country. As the climate dries up other parts of the country, this could be more appealing that you realize.
When you're trying to recruit doctors, engineers and other professionals to this area, they look at quality of life. People who looked at moving to Micron in freaking Idaho probably looked at affordable housing, small town life, hunting, fishing and skiing as family activities, quality of life stuff.
Micron in Syracuse offers lots of parks, golf, the 1,000 Islands, Adirondacks Park, FInger Lakes Wine country, lots of good universities, decent art scene. A zoo and an aquarium help make Syracuse look more intellectually stimulating for families.