I just can't buy all of this.
College athletes are typically pigeon-holed into majors that don't yield careers (Family Studies? What does that even mean?). There is pressure, but they're not forced. You hear all of the time about athletes with quality majors like engineering or premed. There was a highly regarded FSU player that was premed and a Rhodes scholar. Many of the most elite athletes in the revenue sports are simply looking for the easiest route through school they can find because they only care about their sport. The smart ones, like a colleague of mine that ran division 1 track, used her scholarship intelligently to get her undergrad and a grad assistant position to pay for 3 years of PT school. You're right though, a family studies major is nearly financially useless. My wife has a degree in that. However, like many bachelor degrees, it can be an adequate spring board to grad school, which is required for many careers now anyway. The scholarships and services they are given can't be used in any way aside from how the body they play under, the school they play for, and the staff they follow dictates. They frequently take on full time jobs (athletics) on top of school (which is often the lower priority) and are given little money (at least legally) to spend as they choose. They get stipends to spend however they choose. Considering they get tons of free clothes and all living expenses are covered, that monthly stipend can go a long way. Mike Golic talked about how he and some teammates pooled their money to share an off campus apartment with plenty of play money left over. The claim of fullride student ahtletes not being able to afford pizza or a movie is a myth. All the while, the coaches they play for, the school they attend, the conference they compete in, and the sanctioning body all make absurd amounts of money. Such is the separation between the top and the bottom in many aspects of life. As I have said before, the only reason we care so much more about student athletes getting their fair share is because we see them on TV.
I know this will fall on deaf ears. But the ability to earn monetary compensation for the highly skilled labor employees are executing is literally the basis of US labor history.