only saw a summary, but looks like Wildhack said we will play by the rules. "We want to do it the right way. We’re not going to buy players, and we’re not supposed to do that." per Mike Curtis tweet
Issue is, even if everyone played by the rules (e.g. didn't provide NIL before a recruit is actually on the team), there is no limit to how large a NIL can be (and likely will never be limited).
Thus we are headed towards a small market vs. large market cap model. Hasn't really worked well in sports (e.g. MLB, English Premier League, etc.).