Yes. It’s bad.
The system meant to regulate the rules is broken and stuff like this makes it look further inept, crooked, and unfair. Sports are at their best when the competition is played by a set of rules, governed well by a fair arbiter.
When my kids want to play a board game we enter into the game abiding by a set of rules. It’s fun because it’s fair. If we found out my youngest was cheating the whole time we’d quit because it wouldn’t be fun anymore or we’d all decide to cheat - at which point - you’d say what’s the point of *any of these rules* and it would devolve into something else entirely.
The NCAA is toothless and the cheating will get worse and probably end up eating itself in some sort of ref paying scandal or huge money laundering thing.
and I’m for paying the players - legally and within the rules.
(This is all a sad acknowledgement that the sport is fundamentally flawed at the recruiting level. Bagmen and $100 handshakes have a long history. The Information Age has just made it so we all see it and know about it more. In a perfect world, the P5 breaks away, develops a really strong governing body, sets rules that both pay equitably and bring the hammer down on cheating. Won’t happen)