2018 Iggy Post Season Record NCAA Winner
- Aug 30, 2011
The Carrier Dome brought to you by StaplesInteresting point. Most corporations, especially retail charge an arm and a leg to be on their site, in their catalogs, for naming and branding to be in/at their trade shows, etc.
Just because they paid to name the building doesn't mean that SU is obligated to publicize it in any way shape or form without additional compensation.
They could charge for every mention in every catalog, media guide, TV mention etc. I know that Staples charges like 50k for a banner ad on their website per year or quarter. Maybe the university should approach Carrier with this ala cart style of payment for exposure.
Maybe they would prefer the opt out of the contract and go for a modern naming rights deal instead.
I would bet the archaic 40 year old contract never mentioned TV, website or print mentions, social media, etc.
It just mentioned naming the building.
I think SU has them by the balls if that is the case.