- Aug 21, 2011
Also interesting from Cuse.com
I think I could make the argument whether it would be valid or not I don’t know. Upstate NY winters sent me to Disney for decades. The market of people that want to flee winter is significant. The Dome is well known.Do you really think Disney would see the Dome in Syracuse, NY as good marketing for them?
Factually probably correct, however SU has a very large leverage point. That being no A/c was initially put into the dome. Can you imagine that Carrier would even want their name on the dome if it were air conditioned by Trane, York or whomever other than Carrier?I am not a lawyer or an expert on this stuff. But to clarify what I was saying, and this is based on what other more knowledgeable posters have said, the naming of the dome after Carrier was based on a donation, the same as other campus buildings such as The Ensley Athletic Center. That would make it different than the more modern naming rights deals we have seen elsewhere the last decade or so. Common sense makes me think, if it were easy to change the name as a way to increase revenue, it would've happened a long time ago.
It seems the reason it wasn't done that way in the first place is that nobody was doing naming rights deals in 1980. Had SU thought of that, they would've been ahead of their time. Or maybe it wouldn't have been possible because SU wasn't a national brand and college sports weren't as financially significant as they are now. At the time, I think people felt fortunate to recieve the gift Carrier gave. It only looks paltry in retrospect.
Yeah, that's not how any of that works.I always found it strange the way media participates in the naming rights craze by dutifully referring to any stadium by its commercially sponsored name. It seems like they’re complicit in the naming rights scheme. I just as soon have them call it Giants Stadium as opposed to MetLife Stadium. Similarly to Yankee Stadium-the place where the Yankees play or the Syracuse Dome or simply the Dome if it’s a local outlet.
Corporations can pay all the money they want to name a stadium, I just wish the media wouldn't bother me with referring to it by that name. What does Tropicana Field mean to me. It should just be called the Tampa Field or Rays Field. Same with Minute Maid Park - who plays there?
I recognize that this active ignorance of sponsored names would make naming rights of stadiums practically worthless, however I don’t understand why the media has to follow through by so regularly and completely referring to a stadium by its sponsored name and not as an affiliation with the team in question.
In 20 years of its existence the baseball stadium where the San Francisco Giants play has been called Pacific Bell Park, SBC Park, AT&T Park and now Oracle Park. Really? To me it’s the Giants’ Park, or the Giants’ Stadium - where the Giants play.
Shouldn’t ESPN receive a fee for referring to where the Indianapolis Colts play as Lucas Oil Stadium? It is a kind of free advertisement.
I would think if Disney thought using naming rights would increase their exposure, they would do something with a pro team that is likely to get more consistent national/international coverage than any college team.I think I could make the argument whether it would be valid or not I don’t know. Upstate NY winters sent me to Disney for decades. The market of people that want to flee winter is significant. The Dome is well known.
At one time ESPN was largely staffed by Newhouse grads. ESPN might like to link with a broadcasting school. With SU appearing regularly on national broadcasts, the Disney Dome or ESPN Dome could be of interest. At least in my thoughts...but I’m a fan not a marketing analyst...
My guess would be two. If they got out of the agreement, I would guess that would be made public.This all tells me one of two things:
I am also sure, if it is the latter, they are telling all television partners to refer to it as "The Dome" and nothing else.
- SU has reached an agreement with Carrier to get out of the "in perpetuity" agreement, or
- SU is playing hardball with Carrier by removing any mention of them from their site.
the Dental Dome sounds like something Rutgers would come up with thoAlways thought wegmans was logical. Also think the same with Aspen Dental. Founder is from Rome NY, headquarters right in Syracuse with HQ2 in Chicago. They’re continuing to grow nationally.
Just my thought(s).